Software studio in Dallas–Fort Worth
Custom software, iPhone and Android apps, UI/UX and websites, from a team with over 20 years of software development experience and 50+ products built, including LightMaster, SignMaster and Solmate.
Email admin@mastersoftware.io. A team member will respond within 24 hours.
The studio
We design, build and ship software for businesses of every size. One team takes your idea from the first sketch to launch day, then stays to help it grow.
We've built more than 50. Here are a few that are out in the world, designed, coded and shipped by our team.
The all-in-one platform for holiday lighting companies. Photo-real AI mockups sell the job on the spot, then estimates, scheduling, routes and payments run from one app.
E-signatures for roofers, lighting pros and remodelers. Alana, the built-in AI assistant, fills the contract. Homeowners sign from a link or right at the kitchen table.
An outdoor tanning companion with live UV guidance, session timers, friends, music and an AI coach. Built natively for iPhone, with widgets and an Apple Watch app.
Clients
From an NFL team to one of the world's largest charities, organizations hire us and get finished, working software back.
A private app for the Jets' coaches and players to track game stats, follow player recovery and build training routines, all in one place.
Angel Tree matches children in need with people who buy them holiday gifts. We rebuilt the system behind it from the ground up, and thousands of people use it.
Angel Tree
Thousands
of people use the new system
Rebuilt from scratch
Class A insures owner-flown aircraft using real flight data. We built its FOQA (flight operations quality assurance) program and its integration with Garmin, so pilots' flight logs flow straight in for review.
Hail maps and reports
Interactive hail maps, storm history, live tracking and alerts, built on patented, science-based hail data.
Lead developer: Cody Mahan
hailstrike.com
Personal AI, set up for you
A personal AI that handles a founder's email, calendar and busywork, configured on one 90-minute call.
runcrab.com
AI pet portraits
Upload a pet photo and get it back as wall art in 30+ styles, from Monet to Dalí, in minutes.
pawcaso.studio
From AI prototype to production
Takes apps built with AI coding tools from preview to a live, production-ready launch.
makeitreal.devWhy work with us
Over 20 years of building software taught us that great products come from clear communication, steady progress and knowing what to leave out.
We've built more than 50 products, so most of the problems your project will hit, we've already solved.
20+years of software development
You talk directly to the people designing and building your software. Clear updates, quick answers, no jargon.
Could we add online booking to the site?
Yes. I'll send a clickable design by Thursday so you can try it first.
Design is ready. Here's the preview link.
We plan in milestones you can see and try, so the quality stays high and the dates stay real.
Each milestone ends with something you can click, tap or install.
After 50+ products, we know what users love and what they skip. We'll tell you honestly, even when it means building less.
What works
What we skip
Our developers
You work directly with the developers writing your code. No hand-offs, no middlemen.
20+ years experience
Senior Software Developer
Our most experienced developer. Cody has built software for startups and enterprises for more than 20 years, through every era from cloud infrastructure to today's AI agents.
Has worked on
HailStrike
Class A
LightMaster
RunCrab
Pawcaso Studio
Make It Real
Software Developer
Hamzah designs and builds our products end to end, from the first sketch to the App Store, across web, iPhone, iPad and Apple Watch.
Has worked on
LightMaster
SignMaster
SolmateOne screen or the whole platform. Here's what we build, shown with work we've shipped.
Native Swift or cross-platform, from the first screen to App Store approval.
Learn more
Web apps, dashboards and internal tools shaped around how your team works.
Learn more
Fast marketing sites that look sharp on every screen, from a phone to a big desktop monitor.
Learn more
We modernize tired apps and sites without losing what already works. This site is the latest one.
Learn more
We've wired these into our own products, so yours starts from working code.
Databases, APIs, sign-in and hosting that keep up as you grow. Here's LightMaster's.
LightMaster's backend
LiveUpdates, fixes and new features once you're live. LightMaster Mobile has shipped six since its September launch.
LightMaster Mobile6 updates since launchExplore every service
Websites and landing pages
High-converting landing pages, full websites and online stores. Fast on every phone, easy to find on Google, and built to turn visitors into customers.
One page, one goal: a booked call, a sign-up or a sale.
Multi-page sites that explain what you do and bring in leads.
Product pages, cart and checkout, with payments and shipping connected.
Launch pages for apps and software, with store links and demos.
Start with what you need today. Move up whenever you're ready.
Basic
One page, one goal
Growth
Search listing
Full scale
Most completeBlog autopilot
How we build
Every project moves through the same three steps, and you see each one as it happens.
Wireframes first, then real visuals, then a prototype you can tap through.
How we work
No account managers or hand-offs. You talk to the people designing and building your software.
Email admin@mastersoftware.io with a few lines. Rough is fine.
We scope it with you on a call, then send the plan, timeline and quote in writing.
Click through the designs first, then try real builds on your own phone as we go.
We handle the App Store, hosting and updates, and we stay on for what's next.
Hi! We run a 12-person landscaping company in Fort Worth. Our crews need an app to see the day's jobs and clock in, and the office needs a dashboard. Can you help?
Native Swift and Kotlin for apps, TypeScript for the web, and a backend that keeps up as you grow.
Pick a starting point. Every project gets its own written plan and quote.
Anything software. Custom web apps and internal tools, iPhone, iPad and Android apps, websites, UI/UX design, AI features and refreshes of software you already have. We take one-week fixes and year-long platforms.
It depends on the scope. After a short call we send a written plan and quote, so you know the price before any work starts.
A landing page can take days. An app or a full platform takes months. Your written plan has the timeline, and you try real builds along the way.
No. We're based in Dallas–Fort Worth and happy to meet locally, and we work with clients anywhere over video calls.
Yes. We review the code, fix what's urgent first and then refresh the rest, without losing your data or your users.
Yes. We handle App Store updates, hosting, fixes and new features for as long as you want us to.
Email admin@mastersoftware.io with a few lines about your idea. A team member will respond within 24 hours to set up a call.
Tell us what you're building. A team member will respond within 24 hours.
